04-16-2025 Map Pack

Bing Places for Business

This guide shows business owners how to use Bing Places for Business to get more leads.
LeadCraftr helps optimize listings so local customers find your business on Bing and Bing Maps.

What Is Bing Places for Business and Why Microsoft Bing Matters

Bing Places for Business is Microsoft's free platform to list and manage local business information.
Listings appear in Bing search results and on Bing Maps, connecting customers to your business fast.

New Bing Places for Business: What Business Owners Need to Know

Microsoft recently redesigned Bing Places with a cleaner dashboard, easier listing management, and faster verification options.
The update adds deeper integration with Bing Maps and Copilot to improve local search relevance and visibility.
Agencies and multi-location businesses get bulk editing and import tools to move listings quickly and securely.

How to Add or Change a Bing Business Listing for Your Business

You can add or change your listing directly through the Bing Places dashboard or by importing existing data.

1. Create or sign in to a Microsoft account linked to your business email address securely.
2. Search for your business and claim an existing listing or start a new listing by adding details.
3. Enter accurate NAP information, hours, categories, photos, and a clear business description to help customers decide.
4. Verify your listing by phone, email, or postcard so your listing publishes and gains trust in searches.
5. Make changes anytime in the dashboard, then republish to ensure updates appear across Bing search and maps.

Step-by-Step: Create, Verify, and Publish Your Bing Places Listing

Follow these step-by-step instructions to create, verify, and publish a strong Bing Places listing today.

1. Sign in with a Microsoft account and open Bing Places to begin a new business listing submission.
2. Search for your business by name and address to see if Bing already holds an existing listing.
3. Claim the listing or choose Create New, then accurately fill business name, address, and primary category fields.
4. Add contact details, hours, photos, menu links, and social profiles to give customers confidence and clarity.
5. Verify via phone, email, or postcard following the prompts to complete listing ownership confirmation and publish.
6. Review the live listing after publishing and use the dashboard to make ongoing edits and respond to reviews.

How to Use Bing Places and Bing Maps to Improve Local SEO

Bing Places and Bing Maps influence local SEO by supplying structured business data to search engines and maps.
Optimized listings increase visibility in map packs and local search results for nearby customers looking for your services.

• Keep NAP consistent across all platforms to avoid confusing search engines and harming local search rankings.
• Choose precise categories and add secondary categories to capture more relevant local searches and intent.
• Upload high-quality photos and updated logos to increase clicks and trust from potential customers browsing listings.
• Use regular posts and offers on your listing to highlight promotions and drive immediate customer action.
• Encourage and respond to reviews quickly to boost listing credibility and improve local search signals.

Manage Your Business Listing: LeadCraftr’s Strategy for Ongoing Listings Management

LeadCraftr offers a listings management strategy that keeps your information accurate and search-ready across Bing.
We monitor listing health, sync updates, handle verification issues, and report results so you focus on customers.

• Dashboard monitoring: real-time status, listing health scores, and alerts for changes or duplicates to protect your presence.
• Bulk edits and imports: move data from Google and other platforms to Bing quickly and accurately, reducing manual work.
• Verification support: we solve postcard, phone, or account verification problems and speed up listing publication.
• Ongoing optimization: category testing, photo rotation, and local keyword optimization to improve map rankings and clicks.

LeadCraftr Dashboard and Tools for Bing Business Listing Management

LeadCraftr's dashboard centralizes Bing listing tasks and provides actionable metrics for client growth decisions daily.
It shows listing health, verification status, recent changes, and performance trends to guide updates and strategy.

• One-click updates, bulk editing tools, and scheduled posts to keep listings fresh without extra workload.
• Automated imports from Google Business Profile and CSV files to save time during migrations and audits.
• Reporting dashboards with map impressions, clicks, and calls to measure Bing-driven lead generation monthly and accurately.

Import and Sync Listings: Move Your Data from Google and Other Platforms into Bing Places

Importing saves time when you manage multiple locations and ensures consistent NAP across platforms always.
LeadCraftr supports bulk CSV imports and direct syncs from Google Business Profile to streamline migrations.

1. Export listings from your source platform as a CSV with precise NAP and categories included.
2. Map CSV fields in LeadCraftr's import tool to ensure each field matches Bing's format and validation.
3. Run validation checks, fix errors flagged by the tool, then submit for bulk verification and publishing.

Optimize Your Bing Listing for Search Engine Results and Local Search Visibility

Optimization helps your listing appear for searches with buyer intent and improves click-through rates consistently.

• Use local keywords naturally in your business description to match searcher queries on Bing effectively.
• Pick the most specific category first, then add complementary categories to cover related searches too.
• Keep business hours updated for holidays and special events to avoid customer frustration and missed leads.
• Add service areas and service menus when applicable so Bing surfaces relevant local service queries.
• Monitor local search performance and adjust listings based on changes in impressions, clicks, and conversions.

Bing Business Listing Best Practices for Business Owners and Local SEO

Follow best practices to keep your listing trustworthy and visible to potential customers in local searches.

• Verify every listing to signal trust and enable full listing features like photos and posts.
• Use consistent language and formatting for your business name across platforms to avoid duplicate listings.
• Add high-quality images showing products, services, and the storefront to build user trust and clicks.
• Respond publicly to reviews — positive and negative — to demonstrate customer care and credibility.

Bing Places Listing Essentials: NAP, Categories, Photos, Hours, and Reviews

These elements form the core of your Bing Places listing and influence how customers discover you.

• NAP: Ensure your business name, address, and phone match website and other directories to avoid confusion.
• Categories: Select a primary category that best describes your main offering, then add supporting categories as needed.
• Photos: Upload at least several high-resolution photos, including logo, storefront, team, and examples of work or menu.
• Hours: Set regular hours plus special holiday hours so customers know when they can visit or call you.
• Reviews: Ask for reviews after service, and reply professionally to build trust and improve local ranking signals over time.

How Bing Maps and Microsoft Copilot Influence Local Search and Map Rankings

Bing Maps provides location accuracy and routing signals that affect how listings rank in local queries.
Microsoft Copilot can surface business answers from listings, increasing the importance of complete and accurate listing content.

• Structured data from Bing Places helps Copilot generate clearer local business responses for user queries.
• Keeping listings updated improves the chance Copilot and Maps reference your business for nearby searches and directions.
• Use detailed descriptions and FAQs on your listing to increase the likelihood of being quoted in conversational answers.

AI and ChatGPT: Using Generative Tools to Craft Better Bing Business Listings

AI tools like ChatGPT can help write clear business descriptions, FAQs, and social posts in a consistent voice.
Use AI to generate multiple description drafts, then edit for local keywords, factual accuracy, and brand tone.

• Prompt AI to include service areas and exact category names to match Bing's taxonomy and search queries.
• Verify every AI-generated sentence for factual correctness and local relevance before publishing to avoid errors.
• Keep brand voice consistent by using saved prompts or templates when creating listing content at scale.

Tracking Performance: Metrics, Reporting, and Research with LeadCraftr

Track impressions, clicks, calls, direction requests, and post engagement to measure Bing listing performance monthly.
LeadCraftr compiles these signals into readable reports for owners, illustrating ROI and areas needing improvement.

• Map impressions and search impressions to see how often your listing appears for local queries.
• Clicks to website and directions to measure high intent interest from searchers ready to visit or contact.
• Calls and messages coming directly from the listing to help quantify lead volume and response effectiveness.

Common Issues and Troubleshooting: Verification, Duplicate Listings, and Add or Change Requests

Verification delays, duplicated listings, and incorrect information are common problems with Bing Places management today.
LeadCraftr resolves verification issues, merges duplicates, and files change requests to ensure listing integrity quickly.

• If verification fails, check contact details, request a new postcard, or use eligible phone verification options.
• Duplicate listings can be reported and merged through the dashboard to prevent ranking dilution and confusion.
• For changes that don't publish, file an add-or-change support request and track its status in the dashboard.

LeadCraftr Case Studies: Real Results from Bing Business Listing Optimization

Case studies show how optimized Bing listings increase local visibility, calls, and in-store visits for small businesses.

• Local bakery: updated photos, optimized categories, and regular posts increased map impressions by 62 percent over three months.
• Home services chain: bulk import and accurate NAP reduced duplicate listings and improved direction requests by 40 percent.

Pricing, Packages, and Services: How LeadCraftr Helps Business Owners with Bing Listings

LeadCraftr offers tiered packages for single locations, multi-location brands, and agency partners to fit different budgets.
Packages include setup, verification help, ongoing optimization, and monthly performance reporting tailored to client goals.

• Basic: listing creation, verification guidance, and a starter optimization checklist to launch your Bing Places profile.
• Pro: bulk imports, ongoing photo and post management, and weekly listing health checks for consistent visibility.
• Enterprise: API integrations, dedicated account manager, and custom reporting for large multi-location businesses and agencies.

Getting Started Today: Checklist to Launch Your Bing Places for Business Listing

Use this checklist to launch your Bing Places listing and start attracting local customers quickly.

1. Create or confirm a Microsoft account tied to your business email and secure the login credentials.
2. Search and claim any existing Bing listings to prevent duplicates and take control of your presence.
3. Gather accurate NAP, categories, hours, photos, and a short business description ready for upload today.
4. Submit your listing, choose a verification method, and follow the instructions to complete verification quickly.
5. Optimize with local keywords, select precise categories, and upload several branded photos for trust signals.
6. Set up LeadCraftr monitoring and reporting, or schedule a consultation to speed up optimization and growth.
7. Launch posts or offers on your listing to promote opening specials and encourage immediate customer action.

Frequently Asked Questions About Bing Places for Business and LeadCraftr Support

• What are Bing Places for Business?
  Bing Places for Business is a free Microsoft service to list and manage local business details in search and maps.

• Is Bing Places for Business free?
  Yes, Bing Places for Business is free for business owners who want to appear in Bing search and maps.

• How to set up Bing Places for Business?
  Sign in with a Microsoft account, claim or create your listing, then verify ownership by phone, email, or postcard.

• Is Bing Place owned by Microsoft?
  Yes, Bing Places for Business is a Microsoft product and integrates directly with Bing search and Bing Maps.

• Are Google and Bing listings different?
  Yes, they use separate platforms with different features, though consistent data across both platforms benefits local SEO.

• Can you add multiple locations at once on Bing Places for Business?
  Yes, bulk uploads via CSV or third-party tools let you add multiple locations efficiently and reduce manual entry.

• How many people use Bing Place on a daily basis?
  Usage varies by region; Bing has a sizable search audience that includes millions daily globally.

• How do I contact Bing Places customer service?
  Use the Bing Places help center and the dashboard's support request form to contact Bing support and submit issues.

• Is Bing Places for Business legit?
  Yes, it is an official Microsoft service trusted by businesses to manage local search presence and maps listings.

Contact LeadCraftr — Visit Our Contact Page to Start Optimizing Your Bing Places Listing

Ready to get more local customers from Bing? LeadCraftr helps create, verify, and optimize listings fast.
Visit https://LeadCraftr.com or our contact page to schedule a free consultation and listing audit today.

Brad Fisher, LeadCraftr — Getting clients was never easier with optimized Bing Places listings and ongoing support.